Posts by Marc

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Sales kickoff general session room with stage and breakout tables for 150-person event Guide

The Sales Kickoff Playbook for 100-200 People: Room Layout, Recognition Sequence, and the Party Math

Sales kickoffs have a specific formula: general session with executive messaging, breakouts for product training, recognition dinner, and an after-party that the rep on a 9am flight can actually make it to. The venue brief, timeline, and per-head cost benchmarks are different from every other corporate event format. Here's what 8 years of SKOs actually looks like.

By Marc Tatum · 6 min read
How to Hire Event Security by Event Type: Off-Duty Officers, Event Staff, and When You Need Both — corporateevents.at Guide

How to Hire Event Security by Event Type: Off-Duty Officers, Event Staff, and When You Need Both

A 300-person gala with an open bar and a 250-person all-hands with no alcohol are both corporate events, but they require different security postures. Getting this wrong in either direction costs money: too little security creates liability exposure, too much creates a hostile atmosphere that guests notice. Here is how to match the security model to the event type, with rates and ratio guidance.

By Marc Tatum · 6 min read
The Event Budget Approval Process That Works Above $100K: the One-Page Format — corporateevents.at Guide

The Event Budget Approval Process That Works Above $100K: the One-Page Format

Executive budget approvals for events above $100,000 require a specific framing. Cost breakdowns alone fail because they don't speak to the financial and organizational logic that CFOs and senior leaders evaluate. A one-page format that combines ROI framing, risk disclosure, and a contingency line gets faster approvals and fewer revision cycles. Here is the format and the language that works.

By Marc Tatum · 5 min read

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